Advertising Account Planning: Planning and Managing an IMC Campaign
Type
Book
Authors
ISBN 10
0765640368
ISBN 13
9780765640369
Category
Communication
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Publication Year
2014
Publisher
Pages
262
Tags
Description
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners. - from Amzon
Number of Copies
1
